ASEPEC
ASEPEC Rebranding
ASEPEC set out to redefine its identity to stand out nationally and emphasize its leadership in the public embryology sector.
2024
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Client's problem
ASEPEC faced a challenge: it needed to stand out and gain national recognition among other private-sector embryology associations. Its previous identity lacked the impact and professionalism needed to differentiate itself in such a competitive field.
Solution
We created a fresh graphic identity that achieves the perfect balance between clean lines and a dynamic, flexible visual identity. Combined with a verbal identity that represents both professionalism and constant evolution, ASEPEC is now an authoritative and adaptable brand, ready to lead a rapidly advancing field.
Design idea
At the heart of the design is the inverted microscope, a symbol immediately recognizable to embryologists. More than just a tool, it represents research, curiosity, and discovery.
It became the visual anchor of ASEPEC’s identity, linking the brand to a sense of expertise and ongoing scientific progress.
Cleint's results
With this new identity, ASEPEC has not only gained the national recognition it sought but has also positioned itself as a benchmark for public embryology in Spain.
The brand now resonates with professionalism and innovation, enhancing its credibility and standing among the leading private-sector associations.
"Blue Sign has captured the essence of ASEPEC with professionalism and precision. They have done an exceptional job, and we sincerely appreciate their dedication."
Silvia Carrillo, Board Member of ASEPEC Andalucía
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