ASEPEC
Jornadas de TRANSPARENCIA en reproducción HUMANA asistida
Lighting the Path to Change: Using Design to Reveal the Challenges of Assisted Human Reproduction
2024
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Client's problem
The field of assisted human reproduction in Spain faces a critical challenge: the lack of recognition and adequate working conditions for clinical embryologists. Despite playing a key role in fertility treatments, these professionals often face job instability, limited career growth, and insufficient acknowledgment of their contributions. To address this, the “Transparency in Assisted Human Reproduction” conference was created: an event designed to shed light on these issues, foster debate, and drive meaningful change in the sector.
Solution
Beyond the animated poster, we developed a cohesive visual identity, including presentations, roll-ups, and brochures. All of these visual elements convey a sense of trust, accessibility, and professionalism, ensuring that the event stands out from traditional conferences while reinforcing its commitment to real solutions.
Design idea
The main concept of our design was clarity and revelation, a direct reflection of the event’s mission to bring transparency to the challenges faced by clinical embryologists. We created a moving poster in which the event name is gradually revealed through organic shapes and transparencies. This not only sparks curiosity but also visually represents the goal of uncovering and addressing key issues in this field.
Client's results
With the new identity, the Transparency in Assisted Human Reproduction conference effectively stands out as a pioneering event and driver of solutions. It not only raises awareness of the challenges faced by clinical embryologists but also provides a space for change. By fostering engagement between professionals and patients, the conference amplifies its impact, positioning itself as a key initiative in advancing both the profession and the quality of assisted reproduction services in Spain.
"I am completely satisfied. They have brought greater professionalism and credibility to my brand. Thank you!"
Iván Ochando, Dean of the COBCLM
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