4 Embryologists
2024
Health, Consultance
Re-brand, Visual Identity, Verbal Identity, Brand research, Art direction, Brand strategy, Content strategy.
Client's Problem
4 Embryologists needed to project a more professional and trustworthy image for their recruitment, consulting, and mentoring services. While their expertise was solid, their brand did not reflect the level of seriousness, quality, and technology they wanted to convey to their clients.
Solution
We developed a strategy to transform 4 Embryologists’ identity into a brand that balances professionalism and humanity. We focused on highlighting their expertise in finding the right profiles and guiding both embryologists and companies in their professional paths, building a narrative of trust and security.
The Design Idea
The core idea was to balance technology with human warmth. We created a visual identity that communicated trust, quality, and a forward-thinking approach while maintaining the personal connection that sets 4 Embryologists apart in their relationships with candidates and companies. The design fused modern and human elements to reflect their expertise in human reproduction.
We saw an opportunity in the “4” of the name to symbolize the journey that 4 Embryologists, professionals, and companies go through together, helping them achieve their full potential.
Client's Results
The new identity positioned 4 Embryologists as a leader in their field, enhancing their perception of professionalism and reliability. This not only strengthened their relationships with existing clients but also attracted new partners seeking high-quality solutions in the field of human reproduction.
“I’m a 100% satisfied. They have provided me more seriousness and professionalism to my brand. Thank you so much!”
Iván Ochando, CEO & Founder 4 Embryologists
A project in mind? Let’s make it real!