ASEPEC
2024
Health, Institutional
Visual Identity, Brand research, Art direction, Brand strategy, Content strategy, Motion graphics.
Client's Problem
ASEPEC faced a challenge: they needed to stand out and gain national recognition among other embryology associations in the private sector. Their previous identity lacked the impact and professionalism necessary to differentiate them in a competitive field.
Solution
We created a fresh graphic identity that strikes the perfect balance between clean, refined lines and a dynamic, flexible Visual Identity. Paired with a verbal identity that embodies both professionalism and constant evolution, ASEPEC now appears as a brand that is both authoritative and adaptable, ready to lead in a rapidly advancing field.
The Design Idea
At the heart of the design was the inverted microscope, a symbol instantly recognizable to embryologists. More than just a tool, it represents research, curiosity, and discovery.
This became the visual anchor for ASEPEC’s identity, connecting their brand to a sense of expertise and continuous scientific progress.
Client's Results
With this new identity, ASEPEC has not only gained the national recognition they sought but has also positioned themselves as the go-to in public embryology in Spain.
The brand now resonates with professionalism and innovation, enhancing their credibility and standing among top associations in the private sector.
“Blue sign has done an excellent work in the development of ASEPEC’s corporate identity. It wasn’t just about designing a logo but reflecting the identity of the whole project in it.”
Silvia Carrillo, Vowel of Andalusia of ASEPEC
